As the virtual event market takes off, organizations need a blueprint for success: UBM Studios’ “Generate Sales Leads with Virtual Events” provides just that. Simple and clear, this essential guide can help organizations at every stage, from planning and promotion to lead scoring and follow-up.

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Engage with Virtual Event Attendees

Communicating and interacting with people attending a virtual event is perhaps one of the best ways to generate qualified leads and gain ROI. But how do you successfully engage people that enter the virtual environment and more importantly those that come to your booth? This chapter “Engage with Virtual Event Attendees” provides best practices for participating in the show as a sponsor, manning a booth and coordinating communications between staffers and attendees.

Tips include:

  • Devising a staffing plan and schedule
  • Defining roles and responsibilities of booth staffers
  • Best practices for mingling and socializing via group and private chats
  • Qualifying booth visitors
  • The advantages of developing incentives and incorporating survey data into lead profiles.

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