Kathleen Connolly to Share Insights at the Internet Marketing Association Conference
UBM Studios, the global leader in digital events, environments and communities, today announced Kathleen Connolly, Vice President, UBM Studios, will discuss “How to Chose the Right Interactive Digital Environments to Meet Your Business Objective,” at the Internet Marketing Association Conference, which will be held September 20-22, 2012 at the Aria Resort & Casino in Las Vegas. The conference will bring together industry leaders and professional peers to address the latest Internet marketing trends, define strategies for success and network.
Connolly will discuss how interactive digital environments can span from simple webcasts to digital trade shows to hybrid events to topical community environments enabling daily engagement with an audience. Connolly will provide an overview of the various interactive digital environment options available, key criteria for assessing a business’ needs as well as the metrics event producers can expect. In addition, she will present case studies to demonstrate real world uses of these environments.
Connolly said, “It’s an honor for UBM Studios to have a presence at the Internet Marketing Association conference. Digital events provide critical business and marketing advantages including cost savings, productivity, expanded audience reach, incremental revenue generation and data capture and tracking. I plan to highlight the real world solutions UBM Studios has developed to help our customers drive their businesses forward.”
Connolly is responsible for business development and consultative services focused on leveraging virtual environments to engage with audiences all of types. Connolly has 20 years of sales and management experience in IT media and events. Most recently, Connolly was the Strategic Director with UBM Channel where she worked with leading Channel Chiefs to help meet their Channel objectives from strategy to recruitment and enabling demand generation. She is an expert in blending the right products and services to suit the unique needs of each client. Prior, Connolly held both sales and management positions with Internet Week, InformationWeek and Network Computing. Connolly earned a Bachelor of Arts in Business Administration with an emphasis in International Marketing from California State University at Fullerton and received a certificate from the Leading and Managing People Program from Columbia University’s Graduate School of Business.
For additional details on the 2012 IMA Conference, visit www.imanetwork.org/2012conference.